About Us

With over 35 years of experience in the automotive & insurance industry, GenStar West (d.b.a. UPP) currently deals in 46 states marketing the UPP private label service contracts including our newest and most exciting, Exotics Plus & Luxury Program. These new programs are causing a stir in the automotive world! UPP are insured and backed by an “A” rated insurer who has many years insuring products and handling claims.

UPP offers quality products at fair prices allowing our agents and dealers the feeling of comfort, knowing the consumers and the dealers will be taken care of. Our philosophy is we need to treat people the way we want to be treated, otherwise someone else will!